Are you fed up with your tiring job? Or a new business plan has just ignited your mind with its possibilities? Kickstarting your own start-up is comparatively a better idea than making your boss rich.
Now that you are over your tiresome 9 to 5 job and are thinking about a startup, you might have come up with a plan of how to execute things and succeed. But do you know, that without a good brand reputation, even the worthiest of products and services do not reach customers’ ears? And the whole brand reputation depends on your company name, rather brand name.
And as you are new into the start-up club, you may or may not be aware of the importance of naming a start-up correct or how to do that? Read the following steps thoroughly to find the best name for your startup.
What’s in the name?
“What’s in the name?” “That which we call a rose, by any other name would smell as sweet.” quoted Shakespeare in the early 17th century. But that was the 17th century and there was no internet, no start-ups, no entrepreneurship, no competition and no online growth in that era. Because of all these factors, online shopping and digital marketing have proliferated in the last decade. That’s why a name holds too much importance in today’s world. Your company’s name represents the type of service and vibrancy that your company offers. Potential customers are attracted to companies that have names echoing their capabilities to make things happen. Your name should convey how you do things or what can you do to affect your clients’ lives for better.
That’s what is in the name – your company’s whole future. Learn How to Come Up With a Business Name
Creative and easy to spell
As you will be operating your business in the up to the minute world, your name needs to be contemporary and catchy. The company’s name should be music to the ears of the potential and existing customers and it should impact your audience to try your services/products.
Apart from being catchy and trendy, it should also be easy to read, remember, and write. You won’t like if someone else reaps your harvest. Clients landing on different websites because of a minor spelling mistake is the biggest nightmare for modern-day entrepreneurs.
One probable step to avoid this damage is to search for common misspellings of your name and buy domain names with that and redirect all of them to your main web-page.
Avoid limiting your growth with a name.
You should indeed choose a name that relates to your niche of business and area you serve. But you need to strike a balance between relativity to your niche and freedom of expanding. When you will work hard enough on your business, and it will expand day and night, then you might have to add more products or services under your umbrella and even better, you might have to expand your area of service. In this case, your name will limit your growth to a particular service/product and a particular city/country. Keep a global mindset while naming your company.
Choose a meaningful name.
While naming your company with a trendsetter is one thing, and naming your company out of context is another. You don’t want your company’s name to become too odd for the customers to choose it. An out of the context company name or a too millennial of a name repels valuable customers rather than attracting them. For succeeding in your startup you need to have a sober and a meaningful name that is soothing to the customers when they hear it. Your name should have a pleasant vibe about it. Also, you could use some help with company names from your friends and family. And if you want to name your company with zero risks involved, then you should look for a brand naming agency that will name your company right for you, without any hassle.
Now that you have made it to the end of this article, we hope that you see the pathway of naming your company more clearly. Clear up your mind while naming your company. Also, the bonus advice – too many cooks spoil the soup. You should not take advice from too many people and agencies. Just go with your intent, supported by your intellect, and name your company right to see the magic of branding. Happy entrepreneurship…!!
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